Category: Advertising & Marketing
Web Design And SEO For Contractors And Realtors.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
Business people in real estate can take several steps to optimize their real estate websites. Having target local keywords is one way to optimize a website. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.